How Digital Era Change Consumer Behaviour

Millennial and smartphone are two things that inseparable these days. The data showed in the article is that 90% of millennial uses smartphone. It means that social media is on their fingertips.  Furthermore, there is a changing habit caused by smartphone, millennial is no longer going to the supermarket to buy groceries, but they prefer to use a smartphone to shop on their favorite e-commerce....

Blunt Opinion on Beauty Pageant; Add or Eliminate?

According to Wikipedia, a beauty pageant is a contest that mainly focuses on the physical beauty of its contestants. The contests often incorporate personality, talent, and answers to judges’ questions as criteria. The beauty pageant can be traced back a century ago, but the first modern beauty...

Why Young People Don't Vote

Indonesia is heading to the presidential election this April 2019. Half - 187.1 million of Indonesian voters are from the millennial generations, born roughly between 1982-2001 (Titi Anggraeni - Executive Director Perludem). In the 2014 election,  less than 30% of youngsters cast a ballot. The number of youth voters in 2019 is quite big and will contribute significantly to the victory of the...